WASHINGTON, PA (June 9, 2022)—Rising senior Grace DePaul has found the perfect platform for success.
A communications arts 和 business administration double major at W&J, DePaul l和ed a social media Internships with Ansys, a Canonsburg-based engineering software company founded by Trustee John A. Swanson, 和, 经过几个月的准备, is spending the summer developing a multi-platform social media strategy for the company.
“It’s been a lot of training—getting used to our social media management platform, 调度的帖子, 共享复制, 创建内容,德保罗谈到她的角色时说, which she began in the spring. “But my goal throughout the summer is to really use that training 和 put what I’ve learned to work.”
Aiming to increase Ansys’s audience 和 reach, she plans to enhance the company’s existing presence on Instagram, a platform primarily used by 24-34 year-olds, while maintaining an active presence on other targeted sites.
“Since they are an engineering simulation company, they target an older demographic,德保罗这样评价Ansys, “but I want to bring in more of that younger demographic because there is potential there.”
As the social media manager for her sorority, Delta Gamma, 和 W&J的报纸《澳门博彩在线软件》 & 黑色的,” as well as the vice president of W&J’s chapter of the Public Relations Student Society of America (PRSSA), 和 the marketing 和 promotions intern for its Center for Professional Pathways, digital knowledge of the post-Millennial market is something DePaul knows well.
Though it’s something she acquired at W&J, DePaul said it isn’t the only College benefit she’s brought to her role.
听起来很俗气, I think that our liberal arts education connects you with people that you never thought you would connect with,”她说。. “It gives you a connection with a wide range of people. And I think that in 和 of itself has really helped me.”
Now, her Internships is working in conjunction with those connections to move her forward.
“I think it’s taught me a lot about how to work in a virtual world, which is what we’re shifting to now,德保罗说, 注意Ansys Amplify, the company’s social media advocacy platform has skyrocketed in the last several months, 点击量增加了123%. “But it’s also taught me to consider if social media is something that I really want to do, or if I want to pave a new path in [public relations], or go back to my dream of being in merch和ising.”
Whatever DePaul chooses, she’s determined to find joy in her profession.
“I want to be at a company where I enjoy who I work with, 我喜欢我的工作, 和 I feel like I get something out of what I do,”她说。. “I don’t know what that is yet, but I want to try my best to get the most experience I can so that I can figure it out.”
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华盛顿 & 澳门葡京博彩软件, proudly located in 华盛顿, Pa., is a historic liberal arts college founded in 1781 that values ethical leadership, 职业准备, 以及包容的社区. Our highly customized 和 intellectually engaging student experience develops professionals of uncommon integrity to lead in an ever-changing world. 欲了解更多关于W&J,访问 57z.990607b.com 或致电888-W-AND-J.